EA SPORTS Active Coming in Spring 2009; First in New Line of Fitness Products

REDWOOD CITY, Calif. - November 13, 2008 –Do you find there are too few hours in the day to run a household, hold down a job and fit in a workout? Or, are you just getting bored of the same old fitness routine? EA SPORTS™, a label of Electronic Arts Inc. (NASDAQ: ERTS), today announced the development of EA SPORTS™ Active, an innovative new customizable and personalized fitness product that will get you motivated to move in the comfort of your home. EA SPORTS Active will launch exclusively for the Wii™ worldwide next spring.

Developed in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – EA SPORTS Active is perfect for the whole family, though designed specifically for women seeking a simple, fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA SPORTS fitness and sports performance products in development to improve the well-being of people of all ages.

“EA SPORTS Active and our entrance into the fitness space is an exciting and groundbreaking milestone for EA SPORTS,” said Peter Moore, president, EA SPORTS. “As we continue to expand our brand, we have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible. EA SPORTS Active costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don’t get from a DVD – this is a true fitness revolution and a space in which we intend to be leaders.” (more…)

Greetings fellow sportsmen,

Grab your rifle and stock up on ammo and jerky because huntin’ season is almost here. Mastiff, a worldwide publisher of videogames is bringing the award-winning PC title, Deer Drive over to the Nintendo Wii on January 20, 2009.

Aside from its fast paced shooting action and easy to play, hard to master style of gameplay, Deer Drive also features over 33 stages and over a dozen animals, not to mention it is the first hunting game on Wii to feature simultaneous multiplayer hunting action. So grab a buddy and see who can rack up the largest number of trophy-winning bucks. Have more people in your party? Well that’s no problem because with Deer Drive up to 4 players can compete against one another in the fast-paced Party mode.

GAME FEATURES:

• A completely remastered and expanded version of the original PC version that won over 15 industry awards
• Pick-up-and-play action hunting: lock, load and take down some bucks!
• 1-4 Players (2 Player - Simultaneously play and 4 Player Party play)
• Players can use the Wii Remote™ or the Wii Zapper™ for added realism
• Defend yourself from wolves, mountain lions, charging moose and bison, rampaging grizzles and more!
• Varying difficulty levels provide challenges for all groups of players

A Unique Twist on Snowboarding Using Weapons!

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EA’s arcade boxing game is out Nov 13 on Wii

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Fix a Variety of Wacky “WHATSITS” With Your All-Female Pit Crew

REDWOOD CITY, CA. – November 11, 2008 - Hudson Entertainment, the North American publishing arm of HUDSON SOFT, today announced that they will bring Pit Crew Panic!™, an all-new “panic-action” game, to WiiWare™. This unique game is full of frantic fixing as the player’s pit crew repairs a variety of bizarre “WHATSITS” as fast as they can.
“Pit Crew Panic is crazy enough when playing alone,” said Sabine Duvall, Vice President of Product Development at Hudson Entertainment. “But when you play this game with friends, either offline or online, it goes beyond crazy. Endeavoring mechanics will find that it’s a ton of fun when there are four people waving Wii Remotes™ around to fix parts on a giant broken toilet!”
Players can race against the clock on their own or can play with friends to see whose team can fix the majority of that giant wedding cake! Inspired grease monkeys can even play online and see whose girls can out-fix the opponents on an aircraft carrier, a bridge, a backhoe and many more crazy “WHATSITS”! If a pit crew is up for the challenge, they can team up for 2 vs. 2 or 3 vs. 1 action to see which team can fix the most broken parts on each object.
To help the crew fix each object more quickly, players can use the Wii Remote just like a screwdriver, wrench, or other pit crew tools. There is also a handy tutorial to help players figure out not just how to play the game, but also how to go as fast as they can when fixing all the wacky “WHATSITS” in the game!

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Hudson Entertainment, announced that it has officially launched Alien Crush Returns, available for digital download on WiiWare™ for Wii™. Alien Crush Returns is a sci-fi pinball game based on the classic TurboGrafx-16 series from Hudson Entertainment.

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First Ever KOF Collection Ships to Retailers Across North America

SNK PLAYMORE USA CORPORATION, the U.S. publishing arm of the SNK PLAYMORE CORPORATION, today announced THE KING OF FIGHTERS Collection: The Orochi Saga for the PlayStation2 computer entertainment system and the PSP system is shipping to retailers across North America, with the Wii™ version to ship in November. The first ever collection for THE KING OF FIGHTERS consists of 5 complete games on one action-packed disc. Not only will the collection feature the entire Orochi Saga ( KOF ‘95, KOF ‘96, KOF ‘97), but it will also feature THE KING OF FIGHTERS ‘94 and fan favorite, THE KING OF FIGHTERS ‘98 Dream Match Never Ends.

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Crave Entertainment’s Professional Bull Riding Game Ships to Retailers Across North America

Crave Entertainment, a leading publisher of console videogames, and Professional Bull Riders, Inc. (PBR) in partnership with D2C Games, Inc. today announced that PBR Out of the Chute for Wii(tm) and PlayStation®2 computer entertainment system is shipping to retail stores across North America. Capturing all the adrenaline and challenge of the Toughest Sport on Dirt(tm), the game lets you play as a pro bull rider or as a bull in multiple events leading up to the World Finals.

“As the fastest growing sport in North America, PBR is the perfect fit for the video game world,” says David Burchi, Sr. Vice President of Crave Entertainment / SVG. “We are thrilled to be bringing the high-octane thrills and excitement of the PBR to the living room with PBR Out of the Chute.”

“A two ton bull is a lot less dangerous on Wii or PlayStation 2 than it is in a PBR arena, but Crave and D2C managed to capture the essence of the sport in this game”, says Sean Gleason, COO of PBR. “We are extremely proud of PBR Out of the Chute and couldn’t be happier about the relationship with such great game developers and publishers.”

Players may create their own character and compete as a professional rider or a tenacious bull throughout 10 three-round events in multiple locations, including New York, Anaheim and Atlanta. Challenge the best or play as top riders, including Guilherme Marchi, Justin McBride, and Chris Shivers. Even compete as one of the tour’s ferocious bulls! Unlimited play modes test players’ skills in either staying on for at least eight seconds or bucking off the rider before his time is up. Season Mode features unlockable riders and bulls as players compete to become the best rider or bull through the nation touring PBR season ending with the Finals in Las Vegas. Multiplayer Mode allows players to compete against each other as rider vs. bull for ultimate battle of man vs. beast. Become part of the Millionaire’s Club by beating some of the meanest, toughest bulls in the history of the PBR. Intuitive controls and multiple difficulty levels allow anyone to pick up and play, and realistic sounds from screaming crowds to bone-crunching falls max out the realism.

PBR Out of the Chute is now available for Wii(tm) at a suggested retail price of $29.99, and for PlayStation®2 system at a suggested retail price of $14.99.

Ships 10/28/2008

Sequel to the Fun-Filled Puzzle Adventure Features Tons of New Levels, Multiplayer Gameplay, Wi-Fi Connection And Wii Balance Board™ Compatibility

REDWOOD CITY, CA – September 30, 2008 - Hudson Entertainment, the North American publishing arm for HUDSON SOFT, today announced that it is bringing Marble Saga: Kororinpa, an exciting puzzle adventure centering around a marble, exclusively to Wii™ next spring.

The sequel to Kororinpa: Marble Mania, Marble Saga: Kororinpa is full of new levels for gamers to explore, 4-person multiplayer gameplay, tons of customization features, the ability to connect and compete online and the use of the Wii Balance Board™ as features.

“Gamers will be amazed to see how much entertainment we have packed into Marble Saga,” said Sabine Duvall, Vice President of Product Development at Hudson Entertainment. “Whether players want to compete with each other through multiplayer or Nintendo Wi-Fi connection, explore more than 150 levels by themselves, or use the Wii Balance Board for additional fun, this game really will deliver an action-packed adventure for gamers of all ages.” (more…)