Promotion Kicks Off With Pre-Release Events at Select GameStop Locations to Support Veteran’s Day Launch of Call of Duty(R): World at War

SANTA MONICA, Calif., Nov 06, 2008 /PRNewswire-FirstCall via COMTEX News Network/ — Showing their appreciation and support to those serving in the military, Activision Publishing, Inc. (Nasdaq: ATVI) is partnering with the United Service Organizations (USO) to bring entertainment to the troops this holiday season. The company is using its chart-busting video game franchises Call of Duty(R) and Guitar Hero(R) to make a difference in the lives of service members around the world, offering them a taste of home and giving them a break from their day to day duties.

“Through this partnership we are able to bring joy to troops that are serving across the globe this holiday season,” said Mike Griffith, President and CEO of Activision Publishing. “The USO is an extraordinary organization and we are committed to working together to develop opportunities that show our support for the troops and celebrate their continued service to our country.”

Veterans Day will mark the official start of the holiday promotion when Activision releases the highly-anticipated Call of Duty(R): World at War. For the launch, Activision and GameStop, the world’s largest videogame and entertainment software retailer, will host pre-release events at GameStop locations in San Francisco (151 Powell St.) and Washington, D.C. (Pentagon City Mall, 1100 S. Hayes St. Arlington, VA). Fans of the game can play in real-time, tournament-style competitions against active servicemen and women stationed at Fort Drum, NY, and 29 Palms, CA.

A $10 donation will be made by Activision to the USO for every copy of the game that is purchased, up to $20,000 total, at the Washington, D.C., GameStop store during the pre-release event. For more information, visit http://www.gamestop.com/codworldatwar.   (more…)

Activision, Inc. and Treyarch, announced that they will be taking Call of Duty players deep into the South Pacific and European theaters this fall for Call of Duty: World at War(tm), a gritty fight that will pit players against enemies that know no surrender and show no mercy. Utilizing the Call of Duty 4(r): Modern Warfare engine, Call of Duty: World at War throws out the rulebook of war to transform WWII combat through a new enemy, new tactics and an uncensored experience of the climatic battles that gripped a generation. As U.S. Marines and Russian soldiers, players will employ new features like cooperative gameplay, and weapons such as the flamethrower in the most chaotic and cinematically intense experience to date.

Source: Activision