2K Sports Announces Free Demo of NHL® 2K9 Now Available for Download on Xbox LIVE® Marketplace

Posted on August-21-2008 By admin
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Xbox 360® gamers to receive an early opportunity to preview highly anticipated hockey title

August 21, 2008 – While dedicated hockey fans eagerly anticipate the first puck to drop for the start of this year’s NHL season, 2K Sports today announced that a free demo of NHL 2K9 is now available for download on Xbox LIVE Marketplace for the Xbox 360® video game and entertainment system from Microsoft. The demo will provide fans an early chance to experience the new simplified controls and relive the excitement of this past season’s thrilling Stanley Cup™ Final for a brief three minute period as either the Pittsburgh Penguins or Detroit Red Wings at Joe Louis Arena in Detroit.

NHL 2K9, developed by Visual Concepts, brings the fun back to hockey video games with all-new features including user-friendly controls, an exciting Zamboni® mini-game, playoff beards, a revamped fighting engine and much more exciting action than ever before. Complete with fresh new in-game commentary, improved franchise mode, and upgraded online features, NHL 2K9 is rated E10+ for Everyone 10 and older by the ESRB, and will be available on September 9 for Xbox 360, Wii™ home video game system from Nintendo, PLAYSTATION®3 computer entertainment system and PlayStation®2 computer entertainment system. For more information about NHL 2K9, please visit www.2ksports.com/games/nhl2k9.

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2K Sports Announces Superstar Kevin Garnett of the Boston Celtics as Cover Athlete for NBA® 2K9

Posted on June-6-2008 By admin
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The most popular and top-rated basketball game seven years in a row* gets even better this year

The most popular and top-rated basketball game seven years in a row* gets even better this year

New York, NY – June 6, 2008 – 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that 11-time NBA All-Star and 2008 Defensive Player of the Year Kevin Garnett of the Boston Celtics will be featured as the cover athlete and spokesman for this year’s most highly anticipated basketball video game, NBA 2K9. After leading the Boston Celtics to the greatest single-season turnaround in NBA franchise history, Garnett will lend his unmatched passion and on-court intensity to provide dedicated fans with the most fun and riveting basketball simulation experience available.

“NBA 2K is where it’s AT! End of story,” said Garnett, who is currently playing in the NBA Finals against the Los Angeles Lakers. “It’s the game I play, the game my friends play, and the game anyone in the league serious about videogames plays. NBA 2K is the real deal, and until 2K Sports finds a way to plant an elbow in your chest, it’s the closest thing to actually being there on the court. I can’t tell you how pumped I am to be on the cover of NBA 2K9 – it’s a real honor. Now watch out! Because this fall 2K Sports and I are going to deliver the best basketball video game out there, period.” (more…)

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2K Sports to Reveal Cover Athlete for NBA® 2K9

Posted on May-23-2008 By admin
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Fans can now visit new 2K Sports Community Site to predict next cover athlete and win exclusive prizes

New York, NY – May 22, 2008 – 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that the cover athlete for the highly anticipated basketball video game NBA 2K9 will be revealed through a 30 second TV spot scheduled to air during the NBA Countdown pre-game show for Game One of the 2008 NBA Finals, June 5 on ABC.

As part of revealing the new cover athlete, 2K Sports has launched a new community web site, www.2ksports.com/nba2k9, where registered participants can predict the cover athlete for NBA 2K9 from a selection of 16 NBA players. Fans who predict correctly will be entered into a special drawing for the opportunity to win exclusive prizes.

“We’re extremely excited to offer this online promotion to our loyal community of 2K Sports fans, as we think it’s a fantastic opportunity for us to interact more closely with them through a refreshingly fun and rewarding experience,” said Christoph Hartmann, president of 2K. “The NBA 2K franchise is king among basketball players and passionate fans who know and understand basketball. Revealing our cover athlete prior to Game One affords us a unique opportunity to capitalize on the anticipation surrounding the NBA Finals while simultaneously generating excitement for the release of NBA 2K9.”

To enter in the NBA 2K9 cover athlete reveal sweepstakes, participants must register from May 22 - June 4. Official contest rules and other important information can be found on www.2ksports.com/nba2k9. Fans will guess the NBA 2K9 cover athlete from a list of NBA players provided, and all entrants that are correct will be entered into a random drawing to win the sweepstakes prizes on June 5. One grand prize winner will receive the NBA 2K9 cover athlete’s authentic, autographed NBA jersey, along with a copy of NBA 2K9 on the platform of their choice. Ten other first prize winners will also receive a copy of NBA 2K9. All winners will receive their copy of NBA 2K9 upon release of the game.

NBA 2K9, which is being developed by Visual Concepts, is not yet rated by the ESRB and will be available this fall for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer entertainment system. For more information, please visit www.2ksports.com.

The 2008 NBA Finals are currently scheduled to tip off on June 5 at 8:30 p.m. EST on ABC.

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2K Sports Signs NHL® All-Star Rick Nash of Columbus Blue Jackets® to be Cover Athlete for NHL 2K9

Posted on May-16-2008 By admin
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New York, NY – May 15, 2008 – Millions of hockey fans continue to enjoy intense Stanley Cup Playoffs action, but it’s never too early to start looking forward to next year’s NHL season. 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that three-time NHL All-Star and captain of the Columbus Blue Jackets, Rick Nash, will be featured as the cover athlete and spokesman for this year’s highly anticipated hockey video game, NHL 2K9. Visual Concepts has taken over the development duties for NHL 2K9 and are building a brand new experience from the ground up with the ultimate goal of creating an addictively fun sport simulation of the NHL that will be available this fall.

“I’ve been a longtime fan of the hockey games from 2K Sports. My idols have all been on the covers of video games as I was growing up, so to be on the cover of NHL 2K9 myself is truly incredible,” said Nash, who scored an impressive three goals in the 2008 NHL All-Star Game. “The set of new features they’re adding is really going to make this game special for hockey fans - I’m hoping they give me a couple extra points to my player rating this year!”

Nash was selected first overall in the 2002 NHL Draft and is one of the most exciting and dynamic young players in the NHL. In only his second season, at the age of 19, Nash became the youngest player in NHL history to win the “Rocket” Richard Trophy by co-leading the League with 41 goals scored. Now an established superstar in the NHL, Nash was also a member of Team Canada at the 2006 Olympics, and was named MVP of the 2007 World Championships. His deep level of involvement and work with Visual Concepts, alongside his background as an experienced gamer, provides an invaluable contribution and influence to the overall development process for creating the most fun hockey experience available.

“We’re absolutely thrilled to have Rick Nash be part of the 2K Sports family,” said Christoph Hartmann, president of 2K. “Nash is one of the marquee names in the NHL today. He is a true gamer and there is no player more fitting to represent NHL 2K9 as we bring high quality fun to hockey video games for another year.”

NHL 2K9 is being developed by Visual Concepts, a 2K Sports studio, and is not yet rated by the ESRB. NHL 2K9 will be available this fall for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer entertainment system. For more information, please visit www.2ksports.com.

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